In general for males and females, as we age, our hormones fluctuate in a way that effects our skin. When you think of aging skin the first thing that comes to mind might be loss of elasticity or collagen, and while that's true, there's actually so much more than that. For females especially, the intricacies of our hormones change drastically in each decade of our lives.

Here is an easy guide on skincare in your 50s to help you prioritize what your skin might need during this big, shifting chapter of your life.

By your 50s, your skin experiences slower cell turnover, decreased collagen production, and reduced elasticity. Keep your skin healthy and radiant by focusing on hydration, sun protection, and collagen-boosting skincare.

• What’s Happening: Menopause typically occurs leading to a significant drop in estrogen, which affects hydration, thickness, and elasticity. Skin may feel thinner, drier, and less bouncy.
• Concerns: Pronounced lines, sagging, loss of volume, crepey texture, sensitivity, and stubborn pigment

• Deep hydration (ceramides, fatty acids, hyaluronic acid)

• Plumping peptides & amino acids for structure

• Barrier repair is key to reducing sensitivity

• Brightening actives for uneven tone

• Neck & décolleté care since thinning is often noticeable there

Finding a nourishing beauty oil that deeply hydrates is essential for fighting dryness in your 50s. Look for antioxidants, powerful botanicals, and Vitamin E ingredients when looking for your perfect serum.

Our Raspberry Seed Serum is a powerful serum designed to supremely hydrate and reduce fine lines. Perfect for targeting the dry, thinning skin you might experience in your 50s.

Extracted from tiny, nutrient-dense raspberry seeds, this skincare superfood is a rich source of vitamin E, phytosterols, omega fatty acids, and ellagitannins. A potent age-delay powerhouse, these clean ingredients act as antioxidants to preserve collagen, maintain skin's fullness, and reduce fine lines. Plus, it's antioxidants combat free radicals, shield against UV damage, and deeply moisturize for all-day hydration.

Botox is becoming more and more popular, but a lot of us would still prefer not to reach for needles; and even those of us who do prefer the occasional injection, often need something to hold them over between sessions or elongate their results. Our advice? Seek collagen, peptides, and natural beauty secrets...like caviar!

Yes, caviar skincare. Caviar is the prized roe (eggs) of sturgeon fish, sought after for its rarity and nutrient density. In skincare, it’s infused as an extract to deliver deep hydration, boost moisture levels, and support the skin barrier. Our Caviar Collagen Eye Cream contains a powerful tri-peptide complex designed to target multiple signs of aging with precision and efficacy.

This advanced blend features Matrixyl to stimulate collagen production and firm the skin, while Argireline (a.k.a. "natural botox") relaxes expression lines for a softer, rejuvenated look. Dipeptide-2  works synergistically with caffeine to reduce puffiness for bright and refreshed under eyes.

To fight dullness and target specific skincare needs, it's best to find a customizable ritual that delivers high-power results, naturally. Harsh chemicals can irritate skin at any age, but as we age, it's especially important to protect our skin barrier and not strip it of essential nutrients.

Treat, nourish and target with our customizable, glow-boosting, Luminosity Duo. Our best-selling Truffle Face Cream reduces fine lines, brightens, and hydrates while our exclusive, black-label Fountain of Youth Elixirs target and treat your specific skincare needs with just one drop. This luxurious duo elevates your daily skincare ritual with holistic and high-performance results.