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Trendhunter: Multi-Functional Milky Sunscreens

Trendhunter: Multi-Functional Milky Sunscreens


Trendhunter: Radiance Sun Milk SPF 50+


Savor Beauty's Radiance Sun Milk is Versatile

Acclaimed AAPI brand Savor Beauty, founded by Angela Jia Kim, launched a milky sunscreen for the Summer 2023 season. Dubbed the 'Radiance Sun Milk SPF 50+,' the formula boasts a powerful blend of ingredients that deliver a truly multi-functional product.

The milky sunscreen can be applied to the face, neck, and décolleté. The formula includes clean actives like hyaluronic acid, niacinamide, bisabolol, and allantoin, as well as coffee seed, argan, and coconut fruit extract. While the formula offers high-performance protection from UVA and UVB rays, it also effectively prevents the onset of fine lines and wrinkles and adds a dose of hydration to the skin.

As a brand, Savor Beauty promotes self-love rituals and a soulful approach to beauty, inspired by Korean skincare traditions.

Trend Themes
1. Multi-functional Sunscreen - The trend of multi-functional sunscreens presents an opportunity for innovative product development that offers protection, skincare benefits, and hydration in one.
2. Clean Beauty Formulas - The growing trend of clean beauty encourages the development of sunscreen formulas with natural and non-toxic ingredients, creating opportunities for disruptive innovation in the industry.
3. Korean Skincare Influence - The influence of Korean skincare traditions inspires the development of sunscreens that promote self-love rituals and a holistic approach to beauty, opening up opportunities for innovation in product experience and branding.
Industry Implications
1. Skincare Industry - The skincare industry has the potential to embrace multi-functional sunscreens to meet the demand for efficient and effective products that offer multiple benefits.
2. Beauty Industry - The beauty industry can explore the trend of clean beauty and develop sunscreens with natural and non-toxic ingredients to cater to the growing consumer preference for clean and sustainable products.
3. Personal Care Industry - The personal care industry can tap into the Korean skincare influence and create sunscreens that not only provide sun protection but also incorporate self-care rituals and holistic beauty practices.
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